Blog
How product data actually behaves - mapping supplier feeds, keeping channels fed, translating catalogues and auditing stores. Written by the people building it.
Product data
AI can't sell what it can't read
Shoppers are starting to ask assistants instead of searching. Assistants read product data, not web design. What that means for your catalogue, in practical terms.
7 September 2026 · 6 min read
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Mapping
Every supplier sends a different spreadsheet
Adding a brand shouldn't cost a week. Why supplier files never match, the three ways they break quietly, and what mapping once actually looks like.
7 September 2026 · 6 min read
Channels
Why your best products never show up on Google Shopping
Most products that don't sell on Google aren't losing the auction. They never entered it. Here are the fields that decide, and how to audit your own catalogue in an hour.
7 September 2026 · 6 min read