About Feedwrk
Feedwrk is a product data platform that moves catalogues between brands, retailers and sales channels. We give commerce teams one mapped, enriched and approved catalogue - and the exact feed every channel needs, in the right language, currency and format.
Product data breaks at every handoff.
A supplier sends a spreadsheet, a retailer copies it into their shop, and every channel gets a different version. By the time a customer sees a product, the title, price, stock or image may already be wrong - and someone has to fix it by hand, once per supplier, and again every time anything changes.
We started Feedwrk because we kept watching capable teams spend their weeks on spreadsheet plumbing instead of selling. The data to do this properly already existed. It was just nobody's job to structure it, validate it, and keep it correct everywhere a product appears.
One approved catalogue at the centre.
Behind the simple "get my products everywhere" question sits a continuous data pipeline. Feedwrk parses every supplier feed, measures each field before any AI is involved, proposes a mapping you approve on real sample products, and then keeps every sync deterministic - same file, same mapping, same products, every time.
The platform is built for teams that need to act on the data, not just look at it. Translations carry your glossary and tone into every market. AI enrichment fills missing attributes and rewrites weak descriptions - always as proposals you approve, never silent edits. Ad channels get per-market feeds with the right currency, language and rules. And through MCP, the AI agent you already use can work inside your catalogue directly.
When a supplier changes their feed structure, we notice, re-run the analysis, and bring you a proposed update to approve. Your live catalogue never changes shape because a model had a different opinion on a Tuesday.
Kaspars Jursons
I started Feedwrk after 20+ years of designing for retailers and brands across Europe. I kept seeing the same gap: the product looks great, but the data behind it breaks at every handoff between supplier, shop and channel. I'm a designer by trade, so I care about things being usable, not just working. I also run Luumaform, my own store, which keeps me close to the real problem. Based in Riga, Latvia. Free time: sailing in Greece or looking at good design.
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Join the early cohort and let Feedwrk do the product data work - mapping, enrichment, translation and channel feeds.